GPT-Powered Inbound Marketing: Unlocking the Potential of Language Models for Better Engagement
The ChatGPT phenomenon is alive. LinkedIn talks about nothing else and marketing leaders seek to understand its impact on the business landscape. Are Artificial Intelligence (AI) tools set to permanently change the marketing world? What could be the benefits of this viral chatbot in getting the most out of Marketing Automation softwares? What are the key concerns about using AI-powered technology? These are just a few questions hovering around, but today we take some points off the table.
🚀 Everything you need to know about ChatGPT-3
What does GPT mean?
GPT stands for Generative Pre-Train Transformer. It’s a model powered by Conversational Language Understanding (CLU) that uses deep machine learning techniques to generate natural, human-like conversational text.
What is ChatGPT?
ChatGPT is a variation of the GPT model developed by OpenAI, an AI research and deployment company invested by Microsoft, specifically designed for building conversational AI applications, such as chatbots and virtual assistants.
Why is everyone talking about ChatGPT?
Firstly, because ChatGPT represents a significant improvement over traditional rule-based chatbot systems, which often fail to understand the nuances of human language. With ChatGPT you can now start experiencing more natural, fluent and contextually relevant conversations.
Then, because people are wondering how to leverage its versatility in their daily operations - in which creating amazing customer experiences, developing marketing content, and writing code snippets stand out.
🚀 5 Benefits of ChatGPT for Inbound Marketers
Indeed, Chat GPT can be fine-tuned to generate high-quality, relevant and personalized content quickly and efficiently, making it a powerful tool for Inbound Marketing. Let's look at the key areas that are most likely to benefit from it:
- Content creation
Although it calls for a human touch, Chat GPT can generate near-ready content around a wide variety of topics, saving content marketers time and resources.
- Content personalization
Since it’s a model that can be fine-tuned to understand specific industries, target demographics and even individual customer preferences, it’s also a great trump for generating fast and qualified leads in a complex, niche industry.
Since blog posting frequency is a Google ranking factor, increasing it can lead to a higher likelihood of appearing in search results, driving more traffic to your website.
- Lead generation
Again around content creation, Chat GPT can improve lead generation on your website by helping you create optimized lead magnets (commonly known as freemium content), landing pages, and email marketing campaigns. Not to mention how easily you can create an AI-powered lead generation chatbot.
Finally, enabling GPT-powered conversational UI and chatbots on your website can greatly improve customer support by providing personalized, contextually relevant responses to customer queries with much less effort from your CS team.
🚀 6 Ways to use ChatGPT to speed up Inbound Marketing efforts
- Generate topic ideas for your blog posts
- Create headlines and descriptions for paid or social media ads
- Generate scripts for video-sharing platforms like TikTok
- Improve keyword research for your SEO strategy
- Engender compelling LinkedIn content posts
- Use prompts to improve email copywriting results
🚨 5 tips for not misusing ChatGPT
- It's still you who has to deeply understand your target audience and their pain points
- Although it's a great add-on for creative writing, any generated content requires a human touch
- Be aware that content generated by a language model can easily be considered as duplicate by Google
- Notice that GPT-powered content could harm your website's search engine rankings
- Remember that ChatGPT knowledge cutoff is 2021 and that it's already 2023
In short, ChatGPT-3 can only give you information based on what it has learned and what it has been trained to. Remember that it will most likely make mistakes and should not be used as a decision-making tool, but as a sidekick to increase marketing and sales productivity.