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Inbound Marketing Consulting

Inbound Marketing Consulting

We are much more than a Digital Marketing Agency, we deliver Inbound Marketing services to transform businesses into real lead generation machines.

Inbound Marketing Consulting

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The Inbound Marketing Methodology

As consumer behavior shifts, digital buyers are more demanding and will only engage with sales approaches that feel truly relevant and come from science-backed strategies.

This corner of Digital Marketing is called Inbound Marketing, and it's exactly what you need to turn your website visitors into highly qualified leads.

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Evolving from Marketing Funnel to Flywheel

 
 
The Inbound Marketing Flywheel is a model adapted by HubSpot that brings a new vision to business growth strategies. While the Inbound Marketing Funnel settles for the acquisition of a new customer, the Flywheel came to prove that Customer Experience has a first-hand impact on businesses' sustainable growth. 
 
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Why Inbound Marketing?

 

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Inbound Marketing is the methodology used by 74% of the world's marketers

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Inbound Marketing leads cost, on average, 61% less than leads from Outbound efforts

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53% of marketing leaders say that Inbound Marketing generates a higher ROI

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Where to start? The Inbound Marketing Plan 

 We design the Inbound Marketing strategy and help you get all the tactics in place. From attracting and converting qualified leads, to building happy customer loyalty.

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WHAT WE DELIVER?

bullet-yl Workshops for skills acquisition

bullet-yl Business-relevant Buyer Personas

bullet-yl Content Marketing strategies adapted to the buyer's journey

bullet-yl Lead Nurturing strategies aligned with Buyer Personas profiles

bullet-yl Effective top, middle, and bottom of the funnel marketing strategies

bullet-yl Annual Plan to ensure the whole strategy is put into practice

bullet-yl Advice on the best Marketing Automation technology to adopt

 

The Inbound Marketing Tactics

Lead Generation

  • Organic traffic & SEO
  • Blog & Topic Clusters
  • Paid & Social Media Campaigns
  • Content Marketing Strategy
  • Conversion points optimization (landing pages, chatbots and CTAs)

Lead Nurturing

  • Lead Nurturing Programs
  • Email Marketing Campaigns
  • Marketing Automation
  • Lead Scoring Programs
  • Webinars & Video Marketing
  • Events

Customer Relations

  • Email Marketing Campaigns
  • Smart Content
  • Sales Enablement
  • SMarketing (Marketing & Sales alignment)
  • Referral & Loyalty Programs

Want to follow a predictable and scalable growth model?

Talk to us

What our customers say

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"A 5-star Agency

YouLead presented a very complete Marketing Strategy, with detailed planning and covering all phases of the consumer journey, including specific training in Inbound Marketing, so that we could assess its importance in obtaining the results we wanted to achieve."

DORA FURTADO
Head of Marketing | TPF Consultores
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YouLead is the agency we chose to help us develop our digital strategy, supported by the HubSpot platform, which allows us to align our marketing and sales activities to generate better leads and more sales opportunities to help grow our business."

PAULO LOJA
Commercial & Strategic Marketing Director | RH Mais
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"An excellent business partner in all things Inbound.

Without a doubt, a good business partner when it comes to Inbound Marketing strategy."

INÊS COELHO
Head of Digital Growth | CTT
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