Operations Hub: HubSpot's New Module for Greater Customization for Each Business

Last April brought some big news at HubSpot. So big, in fact, that the platform launched a new module: the Operations Hub.

This is the fifth module of the marketing automation software, which already includes the Marketing, Sales, Service, and CMS hubs.

What exactly is the Operations Hub?

It’s a new HubSpot module that lets you connect various applications, synchronize data, ensure the quality of customer data, and, ultimately, further automate your business processes.

It’s a tool that will further enhance how you use HubSpot today, through improved integrations, more robust data tools, and more flexible and adaptable automation.

The Operations Hub is a technical module that, as its name suggests, will allow operations teams to scale the CRM capabilities of HubSpot and tailor it more and more to the specific needs of each business.

So what, then, are the main benefits of the Operations Hub?

1 - Data Synchronization

Data synchronization through integration with applications outside of HubSpot will become simpler. The Operations Hub brings greater harmony between your HubSpot and third-party applications, ensuring bidirectional data integration that guarantees easy, real-time updates.

Some of the most popular apps now powered by this integration with HubSpot include Google Contacts, MailChimp, Microsoft Dynamics, and Zendesk. But there are many other apps for marketing, customer service, and billing, for example.

2 - Greater flexibility in process automation

Alongside the possibilities for bidirectional data synchronization, this is also one of the most impactful new features. With Operations Hub, it’s now possible to write code directly within workflows, allowing you to go even beyond the already extensive range of predefined criteria and actions when building a workflow.

This feature makes workflows even more flexible and powerful, meeting the very specific needs of certain businesses (such as calling an API or executing SQL queries, for example) and ensuring that the entire operation functions smoothly as these businesses scale.

3 - Data Quality Management

“Cleaning” a database (ensuring data consistency and accuracy) is an essential prerequisite for developing an efficient strategy—both in marketing and sales—that guarantees a relevant and personalized customer experience.

In this regard, and alongside code-based programmable workflows, the Operations Hub also includes automations that help maintain database quality. These workflows perform actions such as updating phone numbers, correcting date formats, and adjusting capitalization, among many others. And all of this happens automatically!

Additionally, if you’re using an integration with an external platform, it helps ensure that data is updated correctly not only within your HubSpot but also outside of it.

Are you excited about the potential of the new Operations Hub? It’s available in the Free, Starter, and Professional versions of HubSpot.

If you’d like to learn more about this new module and how it can help you scale your business, don’t hesitate to contact us.