.png?width=684&height=209&name=YouLead%202024%20-%20Digital%20Growth%20Agency%20branco-laranja%20(1).png "YouLead 2024 - Digital Growth Agency branco-laranja (1)")
October 18, 2022
It’s been over a month since INBOUND 2022—the first hybrid edition of HubSpot’s event—and you’re still not up to speed on the latest features, development forecasts, and new products?
This article is for you.
The Executive Keynote
In its 2022 edition, one of the world’s largest global events for agencies and marketing professionals once again brought together specialized talent from the fields of Marketing Operations, Sales, Customer Success, and Revenue, hailing from more than 160 countries.
HubSpotCEO Yamini Rangan quickly set the right tone for the event, highlighting the top challenges facing modern organizations—building meaningful relationships and meeting the real needs of their customers. Here are the key takeaways from HubSpot’s executive team’s opening address:
- As companies question the effectiveness of traditional marketing, they are seeking new ways and channels to build relationships with their customers
- With hybrid work becoming an emerging trend in the new normal, it’s necessary to reinvent how we build and maintain customer relationships
- The extensive use of data and technology has led to fragmented systems that require a massive integration effort
- Digital fatigue has reduced the effectiveness of the channels used to communicate with customers
We took the liberty of adding these two: - HubSpot is pursuing a product development path that is increasingly focused on the needs of B2B e-commerce
- The two areas that stand out most for the added value of their new features are payments and data quality and management
HubSpot Highlights: New Feature Releases
Are you ready to dive into the latest and most promising HubSpot features and get the most out of your marketing automation software in 2023? To make it easier to understand, you can browse the new features by their association with the four main products—CRM Suite (completely free), Marketing Hub, Sales Hub, and Operations Hub—to which various features, extras, and add-ons are added across the Free, Starter, Professional, and Enterprise plans.
🚀 CRM Suite
-
New Feature: Sidebar Customization
Benefits: You can now customize the left and right sidebars for various objects (Contacts, Companies, Deals, Tickets, and more) and use conditional logic to display the most relevant information for each team.
Available on: Professional+ plans -
New feature: New Activity Types and Configurable Buttons
Benefits: Track contacts from different communication channels—SMS, LinkedIn Messages, WhatsApp, and snail mail—to gain a holistic and more integrated view of customer communication activities.
Available on: All free plans -
New Feature: Board Card Configuration
Benefits: Admin accounts can now select up to four properties to display on the board cards for all pipeline objects—Deals, Tickets, and Custom Objects—enabling a complete and personalized view of the deal-closing stages.
Available on: Default properties available on Free+ plans, and customizable properties per pipeline available on Professional+ plans -
New feature: Records Overview Tab
Benefits: Access critical information in a new tab that summarizes all activity records by configuring the layout and the properties to display. Once again, you can take advantage of conditional logic to show different data to different teams.
Available on: All free plans
🚀 Marketing Hub
-
New feature: Integration with WhatsApp Business
Benefits: Integration of messages from customers’ preferred communication channel. All conversations will be visible in the contact record, providing a single source of truth for sales representatives.
Available on: Marketing, Service Hub Pro & Enterprise -
New feature: Campaigns 2.0
Benefits: Greater alignment between strategy and task execution throughout the entire customer journey—based on insights that enable you to optimize campaigns at every touchpoint and define next steps based on data.
Available in: Marketing Hub Pro & Enterprise -
New feature: Customer Journey Analytics
Benefits: Visualization of the customer journey based on a detailed analysis of all touchpoints that led to conversions. This new visualization format allows marketing and sales teams to break down the conversion funnel and optimize processes that typically result in lost business.
Available in: Marketing Hub Enterprise -
New Feature: Ad Conversion Data
Benefits: A gateway to a cookie-less, privacy-first world that enables you to segment, report on, and optimize actions based on primary data from the advertiser’s platform. Initially, it will only be available for campaigns on LinkedIn, but integration with other platforms is planned by the end of the year.
Available in: Marketing Hub Pro+
🚀 Sales Hub
-
New Feature: Inbound Calling
Benefits: Sales representatives can now receive and make calls using their personal cell phones without having to disclose their personal phone number. It’s also possible to record and transcribe all calls within the CRM module.
Available in: Sales & Service Hub Starter+ -
New feature: Goal Customization
Benefits: Set, monitor, and evaluate performance against specific goals. Once a goal is set or updated, a progress bar automatically appears to track how close each sales representative or team is to reaching that goal. You can even set up notifications based on goal setting, achievement, exceeding, and failure to meet goals.
Available in: Sales & Service Hub Enterprise -
New Feature: Deal Management
Benefits: Access to a new goal-based tool that offers integrated forecasting data and an optimized experience for managing deals in the pipeline.
Available in: Sales & Service Hub Professional
🚀 Operations Hub
-
New feature: ProductSynchronization
Benefits: Reduces complexity while enabling bidirectional synchronization of product data. Allows you to integrate more than 20 third-party applications with the HubSpot product library.
Available in: Free & Starter -
New feature: Invoice Synchronization
Benefits: Synchronization of invoices issued in third-party software, such as QuickBooks, Dynamics 365, and NetSuite. Implement marketing, sales, and customer support strategies on a single platform, now with the power to boost revenue.
Available in: Free & Starter -
New Feature: Data Sync Health
Benefits: HubSpot has added a new tab to the platform called “Sync Health,” which functions as a diagnostic tool that shows which apps are synced, not synced, or excluded from syncing. The goal is to transition from a reactive approach to a proactive one that actively identifies and resolves data integration issues.
Available on: Free & Starter
HubSpot’s new features are paving the way toward an even more integrated tool focused on exceptional buying experiences. Personalization is the watchword of the pioneering Inbound Marketing platform, which believes in the power of recognizing and valuing customers from the awareness stage through to brand advocacy. Discover all the upcoming and recently announced features here.
Are you considering a HubSpot upgrade to support your company’s Inbound Growth?
After reading about all these technological innovations, are you thinking about making the leap to a new Hub? YouLead is a certified agency that acts as a MarTech Partner and offers a specialized service capable of getting your teams through the final onboarding phase in just a few weeks.
Contact us and learn how to unlock HubSpot’s full potential.
Stay tuned and sign up for upcoming events:
