The ideal time to send emails has been revealed!

The secret has been revealed! Find out in this article the best time to send emails and start boosting your campaign performance right away.

It’s inevitable! Every good marketer has felt frustrated at some point after sending an email that yielded absolutely dismal conversion rates. In fact, it was through trial and error (and lots of A/B testing!) that we arrived here—at the best day and time to send an email.

InsideSales.com Labs analyzed over 18 million emails… et voilà! Thenumbers have been revealed.

Open Rates

If your goal is to boost open rates, try sending your next email marketing campaign between 4: 00 p.m. and 5:00 p. m.:

Downloads

Have you invested time in producing relevant content for your buyer personas , yet your download rate is falling short of expectations? After strategically deciding whether to make your content gated or ungated, try sending it sometime between 5:00 p.m. and 6:00 p.m.:

It’s clear that sending emails at 8 a.m. isn’t a best practice if you want to deliver optimal results to management:

But the mystery doesn’t end there: there are other variables to consider when the goal is to boost the performance of your email marketing campaigns. And most of them depend heavily on your knowledge of your target audience ( for example, whether it’s B2C or B2B), so it’s crucial that you understand their routines and are able to segment different profiles so you can communicate in a relevant and as personalized a way as possible.

Subject Line: Fewer Characters, Better Performance

It’s not easy and requires some creative effort, but managing to convey the subject of your email in just 3 words can have a significant impact on your conversion rates. The premise is simple: whatever the subject, get straight to the point!

Tip: Start your email subject lines with “FWD:”. There’s no scientific explanation for this statistic, but the difference between using it and not using it is significant for open and download rates:

Just make sure this tactic doesn’t get too“tricky” and that the email’s contentis actually relevant to the recipient; otherwise, the reader might lose trust in your brand.

If you’ve tried all of this and the results still aren’t what you expected, perhaps your business needs to be more inbound and less intrusive:

Source: InboundSales.com