How HubSpot CRM Helps Businesses Grow at No Cost

Continuous investment in scientific marketing is a requirement for companies that want to “take the leap” and position themselves more competitively in the market. However, turning raw data into valuable insights remains a challenge for many of them, especially when it comes to Customer Relationship Management (CRM). That’s why we’re going to explain how HubSpot CRM can empower data-driven decision-making and, as a result, improve customer relationships. And this, of course, without any upfront investment.

What is HubSpot CRM?

HubSpot’s CRM software is just one part of the platform’s entire technology ecosystem. It is cloud-based software designed to help sales leaders make data-driven decisions based on the behavioral and demographic history of their potential customers. Based on this data, it allows you, for example, to create customized reports, segment mailing lists and communications, and automate sales and lead generation tasks.

See also: HubSpot launches CMS Hub Starter for CRM-powered websites

7 Ways to Develop a Data-Driven Customer Relationship Strategy with HubSpot CRM

1. Access to segmentation data from various sources ✅

Did you know you can import contacts from Excel files or other CRM platforms, or simply capture contact data directly from your website using HubSpot’s tracking code?

2. Customization of contact fields and properties ✅

So you can capture specific data that’s relevant to your strategic marketing plan. For example, you can create custom fields to capture valuable information such as “available budget” or to determine whether a particular contact is actually a “decision-maker.”

3. Sales task automation ✅

Streamline repetitive tasks and free up time so your sales team can focus on building closer relationships with potential customers. Automate operations such as sending follow-up emails, assigning tasks to team members, and updating contact information.

4. Data analysis through customizable dashboards ✅

With HubSpot CRM, you can create dashboards and reports tailored to your needs, so you can track metrics and KPIs, identify areas for improvement, and analyze overall sales and marketing performance.

5. Deal tracking across multiple pipelines ✅

Allow your sales reps to move from pipeline to pipeline to gain insights from other sales teams or specific sales processes, while monitoring their own sales pipeline.

6. Tracking Account-Based Marketing (ABM) campaigns ✅

Segment companies and contacts, take advantage of the ability to create specific pipelines just for ABM contacts, and access customized reports that analyze the average time to close a deal from the moment a new target account is identified.

7. Communication Aligned with the Customer Journey ✅

Give your sales team an extra boost with real-time notifications. For example, whenever a visitor initiates a conversation on your website through HubSpot CRM’s live chat tool, a sales representative will be automatically notified of that activity.

Why choose HubSpot CRM?

There’s no doubt that HubSpot CRM stands out in the CRM software market. In addition to being 100% free (and forever), one of HubSpot CRM’s advantages over its main competitors is its intuitive, “dummy-proof” interface. Furthermore, it offers a wide range of features in its free version, whereas other CRM platforms typically require a paid subscription to access advanced features.

HubSpot CRM features you can use 100% for free

🚀 Email tracking with real-time notifications

🚀 Management and tracking of sales opportunities

🚀 Email templates with automatic scheduling

🚀 Contact management and sales tasks

🚀 Document sharing and sales proposals

🚀 Meeting scheduling

🚀 Live chat tool

Start rethinking and improving the customer experience with HubSpot today.