The Impact of the GDPR on Email Marketing: There's a Payoff!

Six months after the General Data Protection Regulation (GDPR) went into effect, the benefits of compliance are already clear. After all, there’s a reward!

Contrary to what many companies might think, the GDPR wasn’t designed to complicate the lives of marketers or hinder those much-needed email marketing campaigns. Quite the opposite! It’s a law that helps clean up databases and, as a result, will direct your efforts toward the right target audience.

At first, complying with the GDPR may seem like a hassle, but that’s because you’re not taking a long-term view. It’s understandable that you might not feel comfortable deleting all contacts who haven’t given their consent, but it’s better to take one step back so you can take two steps forward. Remember: a good leader must have an eagle eye.

But after all, what are the benefits of complying with the GDPR? We’d like to share with you the success story of BMW, a YouLead client:

• Unprecedented engagement rates: by complying with GDPR regulations, BMW is now reaching people who actually want to stay connected to the brand! The end result will be astonishing open rates and conversion rates (BMW’s latest email marketing campaign achieved an open rate of 61.67%!);

• Customer trust: thanks to the transparency of their approach during opt-in campaigns, BMW’s customers are now more loyal to the brand;

• Increased ROI: better performance in email marketing campaigns leads to more and better conversions. Consequently, BMW is achieving a higher return on its email marketing investments and, ultimately, building a stronger brand image in the market.

It’s entirely up to you to ensure your company is fully compliant, but having everything in digital format will save you a lot of headaches because it will improve your conversion processes while ensuring you comply with the GDPR. And that’s where YouLead (and HubSpot)can help!

Still have questions? Say “yes” to the GDPR and enjoy the success of a simple email.