4 Marketing Campaigns to Inspire You This Valentine's Day

Valentine's Day is approaching and brings with it new marketingopportunities . Get inspired by these campaigns and wow your leads.

Every year, the market becomes increasingly competitive, which has greatly stimulated companies’ creativity. The results are clear: seasonal campaigns are becoming more and more sophisticated and never fail to surprise us. Get inspired by our selection and start preparing yours today.

1. T-Mobile - User-Generated Content

Creating opportunities for dialogue is one of the most important strategies in Inbound Marketing, and User-Generated Content is one of the greatest benefits of social media. On the last Valentine’s Day, the mobile carrier T-Mobile harnessed the power of User-Generated Content and encouraged all its potential customers to send a “break-up letter” to their current carriers explaining why they were switching to T-Mobile’s superior service. Is there a more original way to tap into the creativity of your users on this day?

2. The Body Shop - More User-Generated Content

A Valentine’s Day kissing contest with lipstick prizes? That’s what The Body Shop offered its customers in an Instagram post. All contestants had to do to qualify for the “fruity” prize was follow The Body Shop on social media and post a photo blowing a kiss with the hashtag #SendingAKiss. Of course, the posts skyrocketed, and the brand managed to stay in the spotlight for quite a while. This is a simple example of how inbound conversations can capture your customers’ attention.

3. Google - Delighting Users

If there’s one company that doesn’t need a major marketing effort, it’s Google. However, we already know that this isn’t where the inbound sales cycle ends: you have to delight your customers (in this case, users) every day. With that in mind, Google launched a campaign featuring a short, simple video about a love story told through search queries. If you want to remind your customers why they chose you, this is the way to go!

4. Tiffany & Co. - The Power of Marketing Automation

Personalization isn’t just about putting your customers’ first names in every email you send. In fact, there are almost endless things you can do using tokens and marketing automation. This campaign isn’t new, but it’s extremely cost-effective and incredibly simple, thanks to small automations. A few days before Valentine’s Day, visitors to the Tiffany jewelry brand’s website could click the“Drop a hint” buttonto send a personalized email to their significant other featuring the product they liked best. A “subtle” way to give a little help in choosing a Valentine’s Day gift.

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