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26 Estatísticas sobre Inbound Marketing

16/set/2016 11:05:58 por Cristovao Cunha

O Inbound Marketing está a ter uma grande aceitação e crescimento em organizações de todo o mundo como estratégia para gerar mais e melhores leads, bem como envolver clientes.

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Contudo ainda existe em portugal algum desconhecimento e cepticismo em relação a esta estratégia de marketing digital.

Por esse motivo compilámos um conjunto de estatísticas sobre o Inbound Marketing que dão uma imagem mais certa sobre este tema. Desde modo apresentamos algumas das conclusões mais pertinentes com o link para o referido estudo. Mantivemos os conteúdos em ingles para manter a fiabilidade das conclusões.

Estatísticas sobre os hábitos do consumidor Online e suas preferências

  • 68% of online buyers will spend considerable time reading content published by a brand they are interested in. (The CMA)
  • B2B customers conduct 12 searches on average before checking a specific brand's website. (Kapost)
  •  Online buyers go through about 57% of the buying cycle on their own without talking to sales. (Executive Board)
  • 83% of online tech buyers found their vendor via Google search. (MarketingSherpa)
  • 77% of online customers prefer permission-based promotions via email. (ExactTarget)
  • Customers spend 50% of their time online engaging with custom content. (HubSpot)
  • A whopping 84% of audiences age 25 to 34 have left a favorite website due to intrusive advertising. (Mashable)

Estatísticas sobre Orçamentação e Investimento em Inbound Marketing

  • 32% of surveyed brands are planning to cut down on outbound marketing costs and allocate more budget for Inbound Marketing. (Inbound Marketing Agents)
  • Surveyed B2B companies with 250+ employees allocate 55% of their annual marketing budget for content creation and production (excluding promotional investments.) (Kapost)
  • Businesses that mainly rely on Inbound Marketing save more than $14 for every newly acquired customer. (State of Inbound Marketing)
  • By 2016, Marketers are expected to invest a whopping $2.4 billion on email marketing. (Web Strategies Inc.)
  • Mid-sized businesses save 31% on Inbound Marketing costs compared to paid search. (Eloqua)
  • The cost of 3 out of 4 Inbound Marketing channels is less than the cost of any outbound marketing channel. (Mashable)
  • Surveyed Marketers allocate 23% of their overall marketing budgets to outbound marketing and 34% to Inbound Marketing tactics. (Gannett Local)
  • Inbound leads cost 61% less on average than outbound leads. (HubSpot)

Estatísticas sobre Lead generation

  • The average cost per lead drops 80% after 5 months of consistent Inbound Marketing. (Eloqua)
  • Inbound Marketing yields 3 times more leads per dollar than traditional methods. (Kapost)
  • Nurtured leads make 47% greater purchases compared to non-nurtured leads. (The Annuitas Group)
  • Properly executed Inbound Marketing tactics are 10 times more effective for lead conversion compared to outbound methods. (Gartner)
  • Inbound Marketing can result in doubling the average website conversion rate from 6% to 12%. (HubSpot)
  • Companies that automate their lead nurturing cycle see a 10+% increase in revenue within 6 to 9 months. (Gartner)
Estatísticas sobre o ROI do Inbound Marketing
  • Companies that utilize inbound content platforms and offer buyer persona driven content see a 45% increase in the volume of Sales Accepted Leads (SALs). (Kapost)
  • 44% of brands that use marketing automation software see ROI within 6 months, while 75% see ROI after one year. (Groove Digital Marketing)
  • Companies that use advanced lead management solutions see a 9.3% higher sales quota rate. (CSO Insights)

 

Guia "Como tornar a sua estratégia de Inbound Marketing mais eficaz"

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Tópicos: Inbound

Cristovao Cunha

Publicado por: Cristovao Cunha

Cristóvão Cunha, é partner e consultor da YouLead, agência de inbound marketing. Há mais de 20 anos que ajuda as organizações a melhorarem os seus processos de venda e de suporte, alinhando a tecnologia com os objetivos de negócio. Nos últimos 8 anos o seu focus tem sido no inbound marketing e tem trabalhado com empresas como a BMW, SIBS, J. Mello Saúde, Galp Energia, Dekra, Mini, Sonae e Sheraton.

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