Interactivity is still a “wow” factor. Good interactive content can wow all your audiences, from your newest lead to your most loyal customer. Do you know how to jump on this trend?
Traditional marketing teams have evolved significantly over the past few years, with the rise of marketing automation and big data; however, there’s one role that will never lose its place: the creative. No matter how much knowledge and information a marketing team can gather, the “wow factor” is always one of the key elements for capturing the audience’s attention.
One trend that continues to grow and branch out into various formats is interactivity, which undeniably gives your conversions a significant boost. Do you know how to make your content strategy more interactive?
Of all forms ofinteractive content , these are the most direct, and in addition to allowing your audience to participate in the contentexperience, they’re great for capturing information about leads. When well-designed—not only in terms of layout and copy, but also in structure and length (too many questions often discourage responses)—they can be quite successful, benefiting both your customers and your business.
They’re relatively easy to incorporate into almost all forms of digital communication. All you need is a shareable link or to use the quiz, poll, and survey tools provided by the social media platforms themselves.
Want to learn about some platforms for creating quizzes? Check here
At their core, simulators are quite similar to quizzes or forms because they require the user to proactively provide some information. The big difference—and perhaps what makes them more popular—is their useful and immediate result. They’re great for helping your customers simulate prices or figure out which product or service in your lineup best meets their needs.
It’s an excellent value proposition for gathering consumer insights and can even help you better understand your market and, in turn, develop your buyer personas in greater depth.
Check out some of these tools:
The power of visual information is undeniable, from images to GIFs, infographics, charts, and video. Interactive infographics can be charts whose values change based on the user’s click, or a map where the highlighted route changes depending on the points of interest selected...
The infographic’s quick responsiveness can encourage users to experiment with the various options to appreciate the visual effect. This not only enhances each user’s individual experience but also benefits Google’s algorithm, as it increases time on page, thereby improving your SEO.
Check out some free templates to start creating the best infographics right away .
Recent trends show a rise in popularity for interactive videos, despite their greater production complexity. One of the most popular interactive videos of all time is Netflix’s Bandersnatch series; however, this format isn’t limited to the film industry. With some creative thinking and technical know-how, you can incorporate this tactic into your marketing. Take advantage of this trend while it’s still new and truly wow your (potential) customers.
Discover the 7 tools for creating videos that will make your life easier
Want to make an impact on your leads and customers in an innovative way?
Use these Chrome extensions and start making a difference right away:
Email marketing platforms offer an ever-increasing range of features, and it would be a waste not to take advantage of them. Generally, interactive emails include hyperlinks that direct recipients to product pages, forms, or other conversion points.
To make the email truly interactive, the link can be embedded in GIFs, animations, or slides—it all depends on the platform you use and its features.
Check with HubSpot to see how you can maximize the impact of all your email marketing campaigns.
Have fun with interactivity and boost engagement with your audience!