HubSpot Launches CMS Hub Starter for CRM-Powered Websites

Last August, HubSpot, the global leader in CRM tools, announced the launch of its CMS Hub Starter , which, until then, had only been available in the Professional and Enterprise versions of the software.

This new feature allows companies to develop websites integrated with their CRM, enabling them to leverage a broad range of historical data and behavioral insights to create more personalized and relevant experiences and touchpoints.

What is HubSpot CMS?

CMS Hub is HubSpot’sContent Management System, which allows organizations to easily create and manage their websites directly from their HubSpot account. And all of this is fully integrated with the company’s CRM, featuring various marketing tools (such as chatbots, forms, blogs, landing pages, emails, workflows, etc.) as well as powerful reporting and performance tracking tools.

The CMS was designed with marketers in mind, which means it’s not just developers who can build and manage a website’s content. Ease of use is one of the core principles of HubSpot’s CMS, and marketers can easily create and edit pages, customize the site, and optimize it.

Some features of the HubSpot CMS

• Security: HubSpot’s CMS includes basic security features such as an SSL certificate, a firewall, and a globally hosted CDN.
• Pre-built themes: You can use existing website templates and customize them to match your company’s branding.
• SEO recommendations: As you create pages and content, you’ll have access to various SEO recommendations to optimize them for search engines.
• Drag-and-drop editor: Edit and update your webpages in a simple and intuitive way, without the need for coding.
• CRM integration: With HubSpot’s CMS, your website becomes the foundation for your business’s growth, as all digital behavior of your visitors, leads, and customers is tracked and stored in your CRM, serving as the basis for developing increasingly effective and relevant communications and interactions.
• A/B testing and adaptive testing: With HubSpot’s CMS, you can not only perform standard A/B tests but also innovative adaptive tests, which allow you to test up to 5 variations of the same page and use machine learning to automatically select and display the winning version.
• Mobile-responsive websites: Get mobile-optimized versions of your pages quickly and easily, without having to design or build them from scratch.

Are you excited about this launch? So are we!

HubSpot’s CMS offers an excellent opportunity for companies like yours to leverage your CRM data to create more personalized and powerful experiences for your customers through well-built, attractive, and innovative websites.

If you’d like to learn more about CMS Hub, don’t hesitate to contact us. As HubSpot partners in Portugal, we’d be happy to help you!