Voice Search is taking the market by storm. Have you rethought your SEO strategy yet? Here are 5 inbound tips to help you optimize your content for Voice Search.
It’s estimated that in January 2018, there were about 1 billion voice-activated searches (Alpine.AI), and according to comScore, by 2020, 50% of searches will be conducted this way. Less optimistic studies, such as the one by Gartner, put the figure at 30%, which is still a significant volume. In early 2018, Google released a report stating that 72% of people with voice-activated devices use them as part of their daily routine, and 41% feel as if they are talking to another person—or even a friend.
Discover the 4 Digital Marketing Trends for 2020
These numbers cannot be ignored. Voice-activated devices are capturing an increasingly larger market share and bringing with them the latest SEO revolution since video: voice search. Optimizing for voice search isn’t difficult, but it does require some extra attention. Here are 5 tips, based on an article from HubSpot:
1. Fast-Loading Pages
The goal of a voice search is to make the entire experience faster and flow at a natural conversational pace. To achieve this, Google needs to gather information quickly. The faster your page loads, the better your ranking for voice search—and HubSpot’s templatescan help!
2. Short Answers and Simple Language
Just as Google needs to gather information quickly, it also needs to provide it concisely. If you optimize your content for Featured Snippets, you’ll simultaneously optimize it for Voice Search.
3. Domain Authority and Shares
Google aims to provide the most accurate answers in the shortest amount of time, and domain authority offers greater assurance regarding the accuracy of the information. Work on your inboundlinks and social media shares, just as you would for desktop SEO.
4. Long-tail Keywords
Optimizing keywords for voice search can take some effort. According to Campaign, voice searches are longer and incorporate more interrogative pronouns than text searches. Use long-tail keywords in the form of interrogative phrases throughout your text, as well as in HubSpot’s H2 headings and meta tags.
5. Optimize for Mobile
Voice search is directly related to mobile search. If you haven’t optimized your content for mobile yet, here’s one more reason to do so. Don’t forget to always use HubSpot’spreview tool to see how your content appears on different types of devices.
Too much information? We’re here to help.