Online Training with HubSpot

Today, more than ever, many of our daily activities—whether personal or professional—are carried out in front of a computer, tablet, or cell phone.

This is certainly true of training. Whether we’re talking about a course we’ve decided to take to expand our knowledge or in-house training at our company, it’s most likely that, in the current context, it will take place remotely, using digital tools.

With this in mind, to help organizations maximize the impact of their training initiatives, HubSpot now offers a new app on its marketplace: HubLMS.

What is HubLMS?

HubLMS (Learning Management System) is a theme built on the HubSpot CMS that allows companies to set up a kind of learning center—a tool that brings together various resources—where they can share internal training or even external training offerings available to their customers.

It is a portal where users can log in and access a range of resources such as videos, documents, presentations, training plans, quizzes, and more.

In what situations can HubLMS be useful?

There are two clear situations in which companies can benefit from using a training management system like HubLMS.

First, for internal training. Ongoing employee training is an essential part of any organization, and centralizing all resources—from initial training for new employees to more specific and advanced training modules—can streamline and simplify the entire process.

Second, for training companies. If your company offers training (whether to other companies or to end customers), it can be very useful to have a platform that integrates your entire training portfolio and allows you to take advantage of features such as:

• Certifications: Each course can include the option to take a final test, and as soon as a participant submits the test, the results can be automatically linked to their contact record within HubSpot.
• Permission levels per session: By using smart lists in HubSpot, you can assign different access levels to various courses or lessons.
• Integration with a payment provider: You can integrate HubSpot with Stripe to enable the checkout feature, allowing people to pay directly for the training they wish to attend.
• Integration with any video platform: HubLMS works natively with applications such as YouTube, Vimeo, Vidyard, and Wistia, and automatically converts any video URL into embedded, responsive videos.

Benefits of using HubLMS

• It requires no IT development effort;
• All data and information (about customers and training sessions) are centralized in HubSpot;
• You can set up automations such as session schedule reminders, feedback collection, etc.;
• The number of course pages is unlimited.
  

Do you think this HubSpot feature could be useful for your company? In fact, HubLMS can be a useful and unique tool in various aspects of your business, from lead generation to customer acquisition and retention.

Want to learn more? Don’t hesitate to contact us.