For 2019, we can expect growth in live streaming, new SEO techniques, and advances in artificial intelligence. And for 2020, do you know what to expect?
These days, it’s almost impossible to talk about marketing without mentioning digital marketing. This is no longer just a trend, but rather an integral part of the field—a driving force behind the technological and social evolution of recent years.
Consumers are increasingly dependent on technology and accustomed to quick and easy access to information. Do you already know what tools will be at your disposal to engage with your customers in this increasingly complex world?
1. Data-Driven Marketing
Data analysis and Big Data are no longer new trends, but they continue to grow in importance. The need to know how to collect and interpret data (especially for predicting consumer behavior) will become evident not only in the tasks performed by the marketing department but also among CMOs themselves, who will increasingly have a background in computer science, mathematics, and statistics.
2. Voice Search
From search engines to Siri and Alexa, voice search is becoming increasingly popular and is capturing a growing share of online searches. Optimizing for this type of search engine is becoming more and more important and requires a rethinking of keywords that places greater emphasis on long-tail keywords.
Find out how to optimize for Voice Search
3. Internet of Things (IoT)
The concept of the IoT, the Internet of Things, is somewhat complex, but its impact is already visible (for example, we’re already seeing refrigerators that generate shopping lists). Just like augmented reality, this type of technological innovation is very recent and still largely unexplored by the marketing world, which gives an advantage to those who embrace it first. Be creative and wow the world!
4. Inbound Experiences
In a world where alternatives and options abound, it’s crucial to stand out from your competition through the consumer experience. Despite targeting, everyday life is saturated with advertising and noise, so turning down the volume and providing more relevant and educational experiences will be crucial. Get to know your customer, find out where to reach them, and build a lasting relationship.
Do you already know how Inbound Marketing can help you in 2020?
Talk to us, and give your marketing an innovative and relevant strategy!